That's why we built La Onda.
I moved to Mexico seven years ago. It changed me in ways I didn't expect.
For seven years I've watched the same thing play out over and over: people here have incredible things to share — bars, music, workshops, food, entire scenes — and almost no way to get them in front of the right people. Building your tribe, promoting your event, finding your audience is hard everywhere, but it's especially hard when the tools you're using were never built for this region or for what you're actually trying to do.
I spent the last three years building with AI for large companies. And I wanted to bring it back here — build something powered by you. The people running the events, the venues, the workshops, the scenes. Not another platform that talks at you instead of listening.
You stay focused on your passion. We'll handle the infrastructure.
The plan is to grow this across Latin America. We'll build fast and listen carefully. That's our part of the deal.
A Facebook post with no likes goes nowhere. A government site with a Canva poster and a broken link helps no one. The best events here die on day two because the right people never find them.
That's not a WhatsApp, Facebook, or Mexico problem. It's a structure problem. And structure is something I can actually fix.
That's why La Onda exists. One place to discover what's actually happening — and one place where what you're putting on actually finds the people who'd love it.
La Onda works the way Waze works.
Think about it: Waze has no real incentive built in. You don't get a discount for marking a cop on the highway. You don't earn miles. But everyone does it anyway — because it only works if everyone does it. One person can't map traffic. A community can.
It only works if everyone shows up.
La Onda is the same. We aggregate events from every source we can find, verify them, and put them in one place. But the platform only stays alive if the community shows up: organizers submitting flyers, attendees flagging what's missing, businesses telling us when something changes, people sending feedback on what they want next.
It's not about us. It's not about the founders. It's about the people who actually live here — and the ones who come to visit — having one platform that actually works.
Eventually, this becomes the back-end for the people running the community too. Group admins, event organizers, small businesses — tools for tickets, data, rewards for regulars. A real layer of infrastructure for this region.
The food, the music, the people, the depth of culture — Quintana Roo is a special place, and the rest of Mexico is too. La Onda's job is to show that. Every event we surface, every local business we feature, every weekend that's easier to plan is a small piece of proof of how much is happening here.
And as this grows, we use what it generates to give back. AI literacy for kids and locals. Weekend classes. Community events. Eventually, expansion into other states — so what's working here can help communities across Mexico.
Events are the engine. Community is the point.
A bar that's quiet on Wednesdays. A class no one can find. A pop-up that should be sold out. A scene that deserves more than three people knowing about it.
Everyone here has something to share. Building a brand, finding your tribe, getting people through the door — none of it is easy. Not in Mexico, not anywhere. The folks grinding in WhatsApp chats trying to fill seats already know what doesn't work.
This isn't us selling you a tool. It's us building the platform you wish existed.
Tell us what you need and we'll build it. The more you use it, the more you share it, the more feedback we get — the faster this becomes the thing that actually solves your problem. Not ours. Yours.
That's how your Tuesday Night reaches 20 million instead of 13.
This is community-driven. That means we need you.
If you run a website, a blog, or a business, link to us. The more places we're discoverable, the more events we surface — and the sooner we can bring La Onda to other states.
Get in touch → 02See something wrong? Something you wish existed? Need us to build something for your group or business? All of it lands and all of it shapes what's next.
Send feedback → 03Free for now. Eventually a paid tier will arrive with curated weekly picks, organizer tools, and member-only events.
Subscribe →— Nick, Founder of La Onda
May 2026 · Quintana Roo